What is MPS

Direct Mail’s popularity as a means to communicate has increased (research indicates 70% of the population prefer companies to communicate with them via post). The implementation of Postcodes next year will most likely increase the amount of Direct Mail that consumers receive.

It is increasingly easy to provide audiences with mail that matches their interests so many people welcome the opportunity to see offers and ideas. Suburban dwellers won’t be receiving offers on tractors for example!

However for anyone who prefers not to receive unsolicited addressed mail there are some simple steps you can take:

The Mailing Preference Service (MPS)

is a free service that the IDMA offers to consumers. You can remove your name from many Direct Mailing lists. You can also use the service to register a previous occupants’ name at your current address. You can also register the name of someone who has died in order to reduce unwanted mail.

Download the MPS form.

  • The MPS only covers specifically addressed mail, it cannot help with mail that is addressed To the Occupier, or to the Householder.
  • Only IDMA members and users of the MPS are obliged to abide by it.
  • If you sign up to the MPS your name will be removed from ALL members’ mailings so
  • If you want your name removed from the mailing list of a specific company or charity only it is best to contact them directly, in writing and request that they remove your name. Under data protection law they MUST comply with your request.
  • It can take up to four months before your registration with the MPS becomes fully effective, although you should see a reduction in the amount of unsolicited mail you receive in this period. A registration with the MPS lasts five years.

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