Direct Mail’s popularity as a means to communicate has increased (research indicates 70% of the population prefer companies to communicate with them via post). The implementation of Postcodes next year will most likely increase the amount of Direct Mail that consumers receive.
It is increasingly easy to provide audiences with mail that matches their interests so many people welcome the opportunity to see offers and ideas. Suburban dwellers won’t be receiving offers on tractors for example!
However for anyone who prefers not to receive unsolicited addressed mail there are some simple steps you can take:
is a free service that the IDMA offers to consumers. You can remove your name from many Direct Mailing lists. You can also use the service to register a previous occupants’ name at your current address. You can also register the name of someone who has died in order to reduce unwanted mail.