Era of Big Data, by David Connor, eightytwenty/4D
25 April 2012
Radical personalisation, co-creation, constant experimentation and new business models will be the hallmarks of competition as companies capture and analyse huge volumes of data. David Connor of eightytwenty/4d explains what you should know about the era of Big Data.
E-Retailers, by Chris Combemale, Executive Director of the DMA
25 April 2012
The UK’s e-retailers are losing ‘millions of pounds’ in sales by failing to respond to customers’ online requests for product and service information, new DMA research has revealed.
Social CRM, by Olive Fogarty, Ogilvy One
25 April 2012
CRM has always been a data-centric discipline geared towards maximizing the value of a customer to a business. Now that is changing in two big ways…
DP Regulations, by Hugh Jones, IDMA Regulatory Affairs Committee
25 April 2012
You will by now be aware that new Data Protection legislation has been proposed. Already, there are signs of significant change in the way in which Data Protection legislation will be enforced in the future. The changes are being launched as a Regulation, different from the Directive through which the legislation was introduced in 1995. Back then, individual member states were given a degree of latitude regarding their interpretation of the legislation. This led to differences between the DP regimes and rules in individual member states. This time around, the motto will be ‘one size fits all’ – the intention is that the new Regulations will apply equally across all member states simultaneously, and will be interpreted uniformly by all. Read more from Hugh Jones. Book now for our briefing on 11th May.
Market Data for Ireland’s DM Industry?
10 April 2012
The IDMA Board is investigating the parameters and feasibility of a research study to provide data for the Irish Direct Marketing Industry. During a recent trip to New York IDMA Board member John Canacott from Publicis D met with the USA DMA to enquire about their market sizing project. As expected they have carried a large piece of research and the findings are very detailed. The UK DMA also shared their research report with IDMA which John reviewed. Their research is more manageable in size and was still carried out by an external source. John Canacott from Publicis D plans to speak with the company who partnered the DMA in the research and thereafter a series of steps will be prepared to ascertain how the project may proceed.
IDMA members will be kept updated of the result.
Giving Away Cash!
10 April 2012
At our IDMA Christmas party in December we held a raffle for gifts kindly provided by the companies listed below here and the IDMA in turn topped up the monies raised from the raffle so as to provide one of our Charity members with €1000 for their charity work.
Leona Kavanagh, Trocaire and Kathy Clarke, IDMA Chairperson & Clarke Consulting Group
Guidelines
3 April 2012
The latest IDMA Guideline series are available for Members as at the end of Q1 2012. Login and go to the Guidelines page of the Members' Section.
The French Direct Marketing Association CMD focuses on digital solutions
29 March 2012
The new association presidents Henri Kaufman and Florent Argentier took over leadership for the association at the extraordinary general meeting in Paris on March 27, 2012. This change sends a clear message - read about it here.
Forthcoming Events
8 March 2012
IDMA Regulatory Affairs Team have organised Dialogue Dates for members during the course of this month regarding the proposed changes to the recent EU proposals to strengthen data protection safeguards, contact Su for more information on how to participate in these (services@idma.ie).
A networking evening will take place on March 28th in the city centre during which Brian Sparks will talk about how to stream line the pitching process for all involved. This ties in with the new pitch doctor service www.pitchdoctor.ie.
“The Power of DM series” – looking at how direct marketing is effective during recessionary times, great case studies and a look at what’s new and coming down the line. The breakfast seminar will be on May 24th at Ogilvy and we are delighted to kick off with Chris Combermale, Executive Director of the UK DMA. A part of this series dates in June, Sept and October will be announced and this practical topic is sure to be a crowd pleaser.
IDMA Annual Conference will take place in September with a focus again on Customer Loyalty and Retention – an ever popular topic and essential in these times. Booking will be announced via our website.
New special introductory rate for SMEs interested in joining the IDMA
5 March 2012
New special introductory rate for SMEs interested in joining the IDMA. Standing order payment facility also available. Contact services@idma.ie for full detail.
Dublin Chamber of Commerce
23 February 2012
Dublin Chamber of Commerce Members who are not currently a members of IDMA but are interested in guidance with their direct marketing can join the IDMA at a special reduced introductory rate before 30 April 2012. Email services@idma.ie for full information.
Great news for IDMA members! Dublin Chamber will provide a special rate of €395 to IDMA Members (normal SME Rate €550). This rate is for companies not currently in membership of the Chamber and the offer is available up to 30th April 2012. Login to the Members' Offers Section to find out more!
Members can Introduce a Friend to save on their 2013 subscriptions
15 February 2012
Login to the Members' Section to find out more!
The IDMA announces the launch of Pitch Doctor Express – an online conduit between agencies and their potential new clients
27 January 2012
Pitching is the essential step taken to ensure brand owners select the right partner for their brand, but it can be time-consuming and difficult to know where to start. Pitch Doctor Express, by the IDMA, has been designed to help reduce the time and cost it takes to select the ideal agency and is the first port of call for marketing professionals looking to engage a new agency partner. Find out more here.
Congratulations to Trocaire!
19 January 2012
IDMA is delighted to start the New Year off with some good news. The IDMA Christmas party had a great raffle with gifts provided by many members, including:
•Littlewoods -€250 voucher
•Innovative Print - magnum of champagne
•Neopost - crystal wine glasses
•Trimfold Envelopes - case of Wine
•RRD Donnelly - a bottle of Champagne
•Bill Moss Partnership - data
•The Clarence Hotel - meal for 2 plus wine
•Karl Spain - tickets to gig in 2012
•Data Management Solutions - 3 x toys
•Superquinn – vouchers
•Tesco - 10,000 points
•Dialogue design and artwork
•DCK – print, fulfilment and postage
The IDMA Board agreed to add to the raffle takings so that we could provide a sum of €1000 to one of our charity members. We put all charity names into a hat at the party and Trocaire was drawn as the winner!
