In a rapidly evolving field Mobile Marketing is no longer just limited to SMS, but it includes mobile-optimised Email, responsive sites and Apps. It is an intrinsic part of any Multichannel strategy.
Short Message Service (SMS) marketing provides an excellent opportunity for many businesses to reach customers directly, increase revenues and help to enhance your brand. SMS marketing is low cost, highly personalised, interactive, and should have an immediate impact. When used to complement other promotional campaigns, SMS marketing has been proven to generate a solid increase in sales for the business.
Mobile phone penetration in Ireland is one of the highest in the world. ComReg (www.comreg.ie) has recorded consistent growth in the number of SMS messages sent daily in Ireland with approximately 1 billion messages sent each month.
Develop a successful marketing campaign and keep up to date with legislation and guidelines.
Why is mobile more important now than every before? What are B2B brands doing to deliver the greatest value on smart devices? How do you develop a mobile strategy and prioritise where to start?
Read insights from Ogilvy and Mather compilation of insights from working with a number of clients across broad categories, unlocking value in many areas while looking to the future for the greatest benefit to both brands and consumers.
Use 4info’s easy, fool-proof method to evaluate whether your mobile ad platform provider’s targeting and measurement are capable of delivering the campaign success you require.
From Huffpost, 6 Reasons Brands Should Start to Use SMS