GDMA 2014 report

The inaugural Global DMA research report was completed in November 2014. The 2015 report will be released soon but the first findings, an impressive piece of work based on evidence from all across the globe, can be found at the links below.

GDMA-and-Winterberry-Group–The-Global-Review-of-Data-Driven-Marketing-and-Advertising

GDMA-and-Winterberry-Group–The-Global-Review-(Appendix)–November-2014

GDMA-Infographic-V4

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