Speaking Opportunities

IDMA GOLF SOCIETY RESULTS

The Barbara Lowe Cup Barbara Lowe was a long-standing and outstanding member of the IDMA. Sadly Barbara passed away earlier this year and to honour her and her considerable contribution to the association we held  special golf event on October 14^th. Jimmy Fearon's photos of the event are available to see here It was a great day and we would like to thank our sponsors: Bill Moss & Associates - Database Marketing Solutions - Ignition - Bowe Systec Ireland - An Post - Devils Edge Shirts - Clearstream Solutions - Neopost Ireland - Magnet Marketing - Mediaventura.com -  Trimfold Envelopes - DataXcel ltd - Innovative Print Solutions Ltd and a Special Thank You to Knightsbrook Hotel & Golf Resort RESULTS - IDMA Barbara Lowe Cup 1ST Prize - Diarmuid Dawson Colm Halpin Michael Morrissey Joe O Callaghan 2nd Prize - Sean Webster Dave Furney Dermot Dower 3rd prize - Raymond O' Kelly Carmel Golroy Colm Gleeson Austin Goegan Ladies Longest Drive : Karen Gallagher Mens Longest Drive: Eugene Healy Closest to Pin: Eugene Healy    

Data Excellence

November 17th Marketing Campaign Management has been identified as one of the top ten skills among employers in Ireland and good, clean, compliant data is the key to every successful campaign. How do you get that data? How do you maintain it and whose responsibility is that? Data expert Brendan Sheridan of Experian will discuss the compilation, maintenance, compliance and utilisation of your most valuable asset. Hugh Jones and Lorcan Lynch will launch our white paper, Direct Marketing Guidelines, which takes the key elements of the 2011 Electronic Communications Regulation, as well as recent case studies and directives from the Office of the DP Commissioner to provide a comprehensive steer on the appropriate use of personal data for marketing activities – both postal and electronic. Among the topics this half morning session will cover are:

• Opting in, opting out and the criteria for Consent
• Lead Generation and Data lists
• Specified Purpose and Single Use of acquired data lists
• Vendor Management and Third-party Contracts
• The Mail Preference Service (MPS) and data quality
• Data retention and the 12-month expiry of Consent

Two Day DP Certification course

November 24th, 25th Two day Data Protection Certification training course focusing on DP, Brexit and the Regulation. The full syllabus is available to read Sytorus 2-day GDPR DPO Primer 2016 Syllabus. This course is run by Sytorus and normally costs €1150 but IDMA members can avail of the course for just €750. Full details are to be confirmed and there is some room for special requests so if you think you would be interested please email aine@idma.ie