Data Excellence

November 17th

Marketing Campaign Management has been identified as one of the top ten skills among employers in Ireland and good, clean, compliant data is the key to every successful campaign.

How do you get that data? How do you maintain it and whose responsibility is that? Data expert Brendan Sheridan of Experian will discuss the compilation, maintenance, compliance and utilisation of your most valuable asset.

Hugh Jones and Lorcan Lynch will launch our white paper, Direct Marketing Guidelines, which takes the key elements of the 2011 Electronic Communications Regulation, as well as recent case studies and directives from the Office of the DP Commissioner to provide a comprehensive steer on the appropriate use of personal data for marketing activities – both postal and electronic.

Among the topics this half morning session will cover are:

  • Opting in, opting out and the criteria for Consent
  • Lead Generation and Data lists
  • Specified Purpose and Single Use of acquired data lists
  • Vendor Management and Third-party Contracts
  • The Mail Preference Service (MPS) and data quality
  • Data retention and the 12-month expiry of Consent

There is a small charge of €15 for IDMA members, it is €50 for non members. Places are limited so please book yours at the link below.

Book Now

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