Event Running order

1:00pm – 2:00pm: Registration and light lunch


2:00pm – 2:15pm: Welcome from Dave Furney, IDMA Chairman


2:20pm – 2:40pm: Fiona Heffernan, Head of Post Media at An Post
‘A heart to heart with Irish Consumers’
Fiona will discuss getting personal with customers and exploring how direct marketing can bring your customers closer. And having just gone heart-to-heart on the topic of loyalty; Fiona will share, for the first time, research findings on a national survey on attitudes to loyalty programmes.


2:40pm – 3:00pm: Leanne Papaioannou, Managing Director, Chilli Pepper – The Loyalty Agency
‘Redefining Loyalty – to show your love’
The ever changing landscape of loyalty and the factors that are influencing your customer’s loyalty.
Leanne will look at what are the key ingredients for a successful loyalty programme. And what brands need to do to develop genuine loyalty from their customer and as a result, deliver commercial success?


3:00pm – 3:20pm: Tim France, CEO iProspect.
‘Can machines show us the Love?’
Our ability to collect and use data increases exponentially with every passing year. We use this data to segment our audiences to ever-increasing levels of granularity and then to serve marketing messages to them. But are we showing our audiences the love? We might know more about who they are, how they behave and where to find them, but with our targeting methods becoming increasingly mechanised, could we be doing more to make our audiences feel loved… Particularly online? Tim France discusses data, programmatic buying, and the role of creative in our automated world.


3:20pm – 3:40pm: James Reilly, Loyalty Marketing Manager, Electric Ireland.
‘Powering Rewards Loyalty Programme’.
The presentation will highlight at the journey Electric Ireland took in developing the Powering Rewards loyalty programme and how we determine the treats and rewards we offer our members. It is exactly how we show the love!


3:40pm – 4:00pm: BREAK (Tea / Coffee etc served)


4:00pm – 4:20pm: Yvonne McGarry, Small and Medium Business Marketing Lead, Microsoft Ireland.
‘Five steps to a meaningful relationship with your data’
Data has exploded over the past decade – terms like big data, machine learning and data analytics have become commonplace and it could be easy to get overwhelmed by this growing trend, however, the opportunity that this presents for marketers is exciting – by owning the relationship with data, marketing has the opportunity to drive huge insight back into the business and position itself as a strategic partner to the business. Yvonne McGarry, Small & Medium Business Marketing Lead at Microsoft Ireland, will bring you through a 5 step approach to thinking about and managing data to help you build long term relationships with your customers and a leadership position/voice within your business.


4:20pm – 4:50pm: David O’Sullivan, Director Ignition-integrated ideas people; and Sean Collins, Head of CRM & Loyalty Insight, Musgrave Retail Partners Ireland.
‘Harvesting the Fields of Gold for SuperValu’s Real Rewards’
Since its launch in 2010 the Real Rewards program has helped SuperValu to consistently challenge for the top grocery retailer spot in Ireland. Central to this Irish success story has been data, which through analysis, segmentation and customers insights identified a more in-depth understanding of what makes customers loyal, whereby the creative use of this data with copy and personalisation through direct mail, has fashioned a marketing stealth weapon that can cut through ‘the noise’ and get straight to the heart of the consumer.


4:50pm – 5:15pm: Hugh Jones, Director, Sytorus.
‘What you need to know about the General Data Protection Regulation’
With the proposed General Data Protection Regulation (GDPR) nearing final sign-off, organisations are going to have to be aware of these new obligations when planning their Loyalty and Direct Marketing strategy for the coming 2-3 years. In this short presentation, Hugh will outline the key provisions of the GDPR within the context of data-driven marketing, and suggest practical strategies to prepare for the new regulatory regime.


5:15pm – 5:30pm: Event Wrap by Dave Furney, Chairman, IDMA


Networking Bar
5.30pm – 7:00pm: Networking and Socialising (Finger Food served at 6:30pm)

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